Website Traffic: Build It and They May Come Back

By: Wendy Maynard,

Keep the Content Coming!

Your website is finally built. It’s professionally designed, has compelling content, and it has vast amounts of helpful information about your products or services.But, and this is an important but…is your website working for you?

Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times.

Here are some things to improve your website’s sales power:

1. Update Your Portfolio: I
f you have a portfolio of your work (photographers, architects, landscapers, designers, writers, etc.), keep your "latest and greatest" work current. Send an enthusiastic e-mail to your customers to let them know it’s been updated.

2. Write Articles: You are an expert in your field.Customers are hungry for the information only you can provide. Give them helpful advice and tips. On your homepage, let website visitors know about this section.

3. Add a Discussion Forum: Your website designer can help you add a discussion forum. This allows visitors to communicate with each other, and your staff can provide helpful answers.

4. Create a "Links" Page: Customers like being able to find out more information regarding their purchasing decisions.With a links page, you can map the way for them to visit other related websites.

5. Publish an Ezine: Publishing an ezine will help position your business as an expert in your field. In addition, you will be providing tips to your customers that will help them. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you. Archive your articles on your website on an ongoing basis to refresh your content for business.

6. Ask Your Site Visitors: Is there something in your business you are considering? Do you want some feedback on a service? Why not ask for your customers’ opinion? You can post an online opinion poll and down the road, post customers’ responses.

7. Start a Blog: If you are committed to posting regularly, a blog can be a great way to build relationships with your customers and leads. You can give them advice about services or products, you can offer them helpful advices, and you can give business updates. Best of all, a blog is easy to set up and update!

ACTION ITEM: This week, look at your website. Would a visitor want to come back? If not, write down several things you can add to your site that will entice people to return. Take the necessary steps to get it in place. Then, update your site!

Copyright 2005 Kinesis, Inc.

Article Source: Articles Beyond Better

Wendy Maynard, your friendly marketing maven writes Kinetic Ideas: A Marketing Blog at www.wendy.kinesisinc.com Sign up for Kinesis Quickies at www.news.kinesisinc.com : This twice-a-month ezine features free marketing tips and secrets for business owners and entrepreneurs.

How to use eBay Auctions to Drive Traffic to your Site

By: Peter Tarrida del Marmol,

Many eBay auction sellers rely only on eBay for generating 100% of their online income. Many of these people are running a successful auction business; however, they could do even better. They are missing a huge opportunity to turbo-boost their business profits and reduce their listing fees at the same time.

If you feel you are one of these people, these are the steps you should follow to optimize your net auction business:

1.Create a website. If you can write an eBay ad, then you can design a website. It is not rocket science. You can download many free web templates from the internet and customize them easily with any HTML editor. If you type the words “free web templates” in Google, for example, you will get more than one million results!

2.Register a domain name and hire a web hosting service.These services start at about $40 per year, depending on the web space and special services you require. Once you have set up your hosting account, you must publish your site.

3.Register an account in Paypal in order to allow online payments from your website. Paypal’s payment buttons and shopping cart options are easy to use and allow you to set up your site very quickly.

4.Use allowed strategies in your eBay auctions to drive traffic to your website. You don’t have to pay listing fees and commissions for the sales that come from your website, so your objective should be to use eBay only to generate traffic and monetize your sales from your own website.

But everybody knows that eBay does not allow placing outbound links in the auction ads, so how can you turn the massive eBay daily traffic into a continuous stream of visitors to your site?Here comes the interesting part…

Read on.....


Peter Tarrida del Mármol has succeeded on using eBay to generate traffic for his affilliate internet business. To learn more, click on: http://www.auctionearnings.com

Are You a Bit Confused With this Whole Niche Marketing Craze?

By: Ryan Blake,

Well let me explain.Niche marketing is a process where you'll find small but potentially profitable market segments and designing custom-made products to fill them.

What is a Niche Product?

A Niche Product is the product that is specifically designed to meet the needs of that special segment.There are tons of eBooks which are related to "Creating Niche Products" or "Finding a Profitable Niche"

In this Article we'll cover what to do with niche products with reseller rights.What you'll find out is "How to make them more profitable".

There are many niche products online with reseller rights some of them are also rebrandable. But you have to understand that thousands of people have similar products and are trying to sell them online. That's why you have to make your version unique.

Here are some basic ideas you can use to make your product copy different and more profitable than the others.

1. Write A New Sales Copy

These niche products come with their sales pages most of the time and the other thousands of resellers are selling these products with the SAME SALES COPY.If you want your own ebook copy to have a difference and stand out in the crowd you have to write a brand new sales page.Most of the resellers do not have any idea what the product is all about.........

Finish reading

Rss feed for more articles like this:
http://articlesbeyondbetter.com/rss/Internet-Marketing/99

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

By: David Riewe,

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.

2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.

3. Give your visitors a free membership inside your member's only web site. Have them sign-up to receive a user name and password.

4. Hold a free contest or sweepstakes at your web site. Ask them to give you their contact information to enter.

5. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their questions.

6. Hold an interactive poll on your web site. Ask your visitors to e-mail you their vote or opinion.

7. Ask your visitors to sign-up for a chance to get a web site award. Have them e-mail you their contact and web site information.

8. Have visitors fill out a survey on your web site. Give them a free gift as an incentive to complete the form.

9. Offer a free online service from your web site. Have visitors fill out their contact information to sign-up to the free service.

10. Ask visitors to sign your guest book. Tell them they will get a free gift in return.

11. Offer a free affiliate program for your visitors. They will have to sign-up in order to receive marketing materials and commissions.

12. Allow visitors to submit a free classified ad on your web site. Require them to give a valid e-mail address in order to post an ad.

13. Give people who visit your web site a free course sent via autoresponder. Just ask them to fill out their contact information to receive the free course.

14. Offer your visitors free software to download. Have them sign-up to get an access code to unlock the software.

Article Source: Articles Beyond Better

"Not Only Will I Give You the Secret Blueprint that I Use to Make Six-Figures Per Year Online, I'll Also Provide You with the Products, Resources and Services Needed to Do It Yourself!" www.push-button-online-income.com/pbp

How I Get Hundreds Of Daily Website Visitors For Free

Know about "Viral eBooks"?

It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free.

Getting traffic with Viral eBooks is a "free traffic tactic", which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead create content that people WANT to pass on.

This takes effort, but if you do it right, it can pay you back hugely. Let's go through it:

Okay - for starters you can create Viral eBooks in two formats:

EXE (executable) format - which means it only works on PC's. This type of eBook looks like a website packaged together. These types of eBooks look great, and all someone has to do to view it is download and double-click it. But, as mentioned it does only work on PC's, and generally the software to create these types of eBooks isn't free, although it is very affordable. (I personally use the software from eBookCompiler.com which as I write this retails for around $30.)

Alternatively - you can create and distribute Viral eBooks in the hugely popular PDF format. The advantage of PDF is that everyone can read them successfully whether they're viewing your eBook on PC, Mac or "other".

To read PDF successfully, the person who downloaded the eBook needs to have the free Adobe Reader installed on their computer. Most people do, and if they don’t it's a quick download from Adobe.com, so this isn't an issue.

Although PDF’s can be more widely read that EXE style eBooks, they’re not quite as flexible. With EXE's for example you can actually embed video and audio into the eBook. This isn't possible with PDF. With PDF you would need to instead include a link to where the reader can view or download the audio/video online.

So with this in mind, you need to decide what's most important to you and make your choice accordingly for eBook format. I personally don't recommended you create your eBook in both formats, since that just complicates the distribution process in my experience. Stick with one or the other.

For creating Viral PDF's - there's a wide array of software that allows you to create PDF's. Some of this software is free, some mind-bogglingly expensive. To view many available options, simply search Download.com or Tucows.com.

For creating Viral PDF's, I personally use software that I had specially created. And the advantage of my software is that it allows you to easily create fully *brandable* PDF's. This means that people can customize your PDF with their own affiliate or website details.

The benefit of this feature is that it makes it much more likely the PDF will spread far and wide for you as it gives the reader a strong incentive to pass the PDF on as they can now directly profit from it's distribution.

You can get this PDF branding software for free at BrandPDF.com

So those are your two options for eBook formats. Now - how do you make it truly viral?

Well, first of all, decide what kind of visitors you want to your website, and create an eBook on a subject that would interest those people.

Your eBook has to be truly useful, interesting, and credible. Don't create a poor quality eBook since no one will read it, which means of course that no one will visit your site.

You can even include multi-media links within your eBook to related audio and video if you like, making your product even more interesting and unique. These download links lead back to your site of course, which naturally gets you more visitors.

If you're not familiar with a subject matter that would allow you to reach your target audience, you could perhaps have an eBook ghostwritten. There's plenty of Ghostwriters who would bid on a project you list for free at eLance.com.

(Ghostwriters are professional writers who create unique content for you on a subject of your choice, and give you all the rights to it, so you can use it as you choose. Many ghostwriters offer their services very affordably.)

Alternatively - an information-rich interview with an expert in the field could be a good solution. The person you interview gets free advertising that way too of course, so they may well be happy to spend the time.

Such an interview can be done either by email or by phone. The audio of a phone interview would be edited (to remove any mistakes) and then transcribed. Both the audio and transcript can then be offered in the eBook.

In my personal experience, longer interviews (more than just a few simple questions) don't work well by email since it can take the person being interviewed quite a lot of typing, and I find the momentum of the process quickly fades this way with every question asked, which can lead to significant delays.

For this reason, and to keep things quick and easy for the person being interviewed, I have generally gone with phone interviews in the past - one hour of interview generally creates from around 7,000 to 10,000 words of content.

Then after finalizing the recording and tidying the transcript, pass the product by the interviewee before publication to confirm their approval.

And let me stress again - your eBook must be high quality and credible. The higher the quality the further it will spread.

If it's free to give away, maybe aim for an eBook that could sell for $20 comfortably - IF - it was being sold.

Use this as a rough guide to the kind of value you want to aim for with your eBook. The more value you offer in a subject your target market is interested in, the more people will pay attention to it. It's as simple as that.

So finally - how do you make the eBook as viral as possible?

One important point already mentioned more than once is to make the eBook very high quality.

The next important point also touched on is that it is very good to give people strong incentives to pass the eBook on, rather than simply hoping they do. To do this, give them benefits for passing it on. Particularly - by making it brandable so that the person passing it on can add their affiliate links, or even their "home page" address to it. For example:

"This eBook is brought to you by JoeBloggs.com"

If it's a free to sell eBook (which means: if you have a copy of the eBook, you have the automatic right to sell it yourself. In a sense these are resale rights that automatically roll from one eBook owner to the next) - have a ready-made and professional website and sales page linked to from within the eBook, so that it's easy for people to start selling it.

And if the offer, sales copy, website and product are all high quality, the eBook should sell well for everyone who resells it, which means it quickly spreads far and wide for you.

If you give everyone who gets a copy of the eBook a way to profit it will just keep on spreading for years to come. This has been my experience. Search for my name in Google to see this first hand.

And pay attention to the rights you give the eBook - loose rights for an eBook will help it spread far and wide quickly. Specify the rights within the first page or two of the eBook so there's no confusion. And don't just say "Master Rights". Explain the rights in an easy to understand way.

And let me also say that the more eBooks you create, the larger the "Viral Net" you'll have out there working for you to bring you visitors every single day.

I've personally been creating viral eBooks for around three years as I write this, and have over thirty eBooks out there on thousands upon thousands of web sites. AND - on tens of thousands (even hundreds of thousands) of personal computers around the world. And all these eBooks are working automatically every day to bring traffic back to my site.

Starting your own Viral eBook library can do the same for you.

Louis Allport is an online product developer and marketer. He recently revealed
a simple marketing system that can turn any product into a bestseller: Find out more