Search Engine Marketing With Blogs

This is a great article by Joe Balestrino . Blogs are an excellent way to get the attention of search engines, and get traffic to your site.

Blogs are fast becoming the SEO tool of choice by many webmasters. Why? Content. Search engines love content. The more content your blog can provide on a steady basis, the better your ability to increase traffic. Blogs are easy to start and anyone can for more effective SEO management.
What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams catering faux pas, honeymoon hotspots etc... Let the readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to buy from them. Let your readers know who you are and what you are capable of doing for them.
Now that you have your content, you need to get it into the reader’s hands.The advantage of using a blog is that you can syndicate your content. Rich Site Summary or RSS is a format used to syndicate your content instantly. In other words, people can have your content posted on their web site or sent to their email. Most blog sites will give you your own special URL to submit to sites that syndicate content. These sites will then contact your URL forthe content. The more you update your site the more your site will be indexed or PINGED by RSS feeds.
To help ensure your RSS feed is being indexed, enter the RSS tag into the header of your site. Just enter your site title and the URL with your special URL for RSS. This and other tags can be used in most blogs. Take advantage of them. Creating a blog will allow your content to be syndicated which in turn will increase traffic to your web site as well as build your link popularity through RSS and blog directories. This will give you and your products or services recognition. The knowledge and personal insights that you share will help build your business and your customer relations. The RSS feeds and blog directories will also help build your page rank on search engines.
Blogs have all the ingredients to be one of the best free advertising tools the Internet has to offer. Why aren’t you taking advantage?

Visit Joe’s blog at http://mr-seo.blogspot.com/ You can also visit his other web sites http://www.jnb-design.com/ and http://www.mr-seo.com/ for moreinformation on SEO and to try out his services. Great web design @ affordable prices! http://www.jnb-design.com/ Affordable Search Engine Optimization, Submissions and more. http://www/mr-seo.com Join our newsletter and find out how to get 1,000 visitors to your site forFREE

Writing e-Courses: Is Yours Really Working?

The lure of choice to get visitors to websites these days is
to offer e-courses. After reading and analyzing 253
e-courses over a six-month period for my teleprogram:
"e-Courses: Writing Them so they Attract," I came away with
what can make or break the success of an e-Course as well as
templates that didn't work and those that did.

The results are in: Ninety-five percent of the ecourses
were a lot of hype with no substance. They ranged from four
to nine emails, with seven being the average.

The first two emails told me what they were going to share
with me and got me excited about what was still to come.
The third was usually a free ebook, written by someone else
who had already given it out free on the Internet. More
often than not telling the reader how much the ebook is
"supposedly" worth. About 80% were already available free
on the Internet sometimes a year or more earlier. Sixteen
percent of these had the same content with a title change to
make it seem new. A whopping 28% of them had material as
old as ten years and they didn't even change their copyright
date. Talk about recycling -- give me a break.

When I was reading them, I felt like the old ladies on the
burger advertisement ten years ago staring at the hamburger
bun asking, "Where's the beef?" The worse part was I could
envision the mistrust it was creating in the marketplace for
future ecourses that "had the beef."

My patience fizzled around the third or fourth e-mail. I
suspect most of their readers did as well. For analysis and
learning, I pushed ahead to emails four, five, six and
seven. Seventy-one percent of all the emails had a poor
value/advertising mix. The average had a 60/40 formula (60%
advertising or marketing and 40% value).

Many ask the reader to buy the "full" ecourse on that topic.
Since the first ecourse didn't offer anything I found myself
wondering if zero multiplied by zero would add up to more
than zero? It only took me one hand too!

If you want people to buy more of something you need to
offer, "double beef patties with special sauce, lettuce,
tomato on a sesame bun" and a choice of fries.

Here's how to beef-up your ecourses with a side of fries:

Write them in a conversational style that lets the reader
get to know you. Readers want to understand what they are
reading. Write them at an 8th grade level, just like any
newspaper. Omit the hypnotic phrases and subtle commands
the sales copy gurus recommend.

Include new and innovative ideas -- thinking that is
"outside the box." It isn't necessary to give away the
store, but you do want to let readers know that you know
your stuff.

If your material is six months or older, take time out and
review it. Add new thoughts and rejuvenate it. Show how
you have evolved. If you don't, there will be a disconnect
between the ecourse and other material you have written
currently or if they call you. The material will be the old
you and the other will be the new you.

Create visualizations of your concepts so that the reader
will understand how to use them in business. If you write
the visual out and there are directions on how to do
something, first test those directions out.

Include resources that are specific and inclusive -- not
just limited to your affiliations. The reader is not
daffish; they can see when something you recommend is also
listed in the resource area as an affiliate link. One or
two affiliates' links, offered after building trust, are
fine, but let the reader know the truth. If the link is
helpful, your clients will not mind it if you are splitting
the fee. You just gave them the beef with a side of fries.

e-Courses are designed to build relationships, to give
value, and not to make a quick sale.

Ask for feedback from the reader in the third or fourth e-
mail and again at the end. Always allow them the option to
submit anonymously. Make their feedback as comfortable and
easy to submit to you. More importantly, listen to it when
it comes. One feedback is worth ten future subscribers.

Offer inspirational dialogue to keep your reader moving
along and feeling empowered about spending the time reading
the ecourse.

At the end of each e-mail, explain what's coming up and how
it will move them toward what they are trying to accomplish.

e-Courses are designed to build a relationship, build value,
and not make a quick sale. Until someone takes out their
credit card and buy something from you, the words are just
like air.

Statistics say that the two main reasons people come to the
Internet is to communication quickly and to research
information. If you give those seekers solid, valuable
information, they will come back. The telephone and the
reception desk are not the only places where "moments of
truth" occur. Your ecourse is your moment to make a first
and lasting impression. Don't dangle a carrot on a stick
-- give them the "beef."



Catherine Franz, a Business Coach, specialized in writing,
marketing and product development. Newsletters and
additional articles: http://www.abundancecenter.com
blog: http://abundance.blogs.com

Getting Traffic and Selling Products

Google has a new system that makes it possible, for the first time in the history of the world, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than 10 minutes.
It's called Google AdWords and it's hot. In fact it may be the first and best thing to do to get traffic to your site.
This is how it works. You write an ad which Google shows on subject related searches, and if someone clicks on your ad they will get taken to your promotion sales copy page. You only pay if someone clicks on your ad. I know many people have made lots of money this way, and so I tried it out. However $200 later I hadn't had one sale!!
So I discovered that it's not so easy as it sounds. I was about to give up when someone recommended I tried signed up for Perry Marshall's E course. After taking this course I realized that this guy knows what he's talking about, and I sure had my eyes opened to new possibilities. If you need to know more about how to work the system for Google Ad Words I recommend Perry's e-course called "5 days to success with Google AdWords" and there's no charge for it. You can find out about it here: Free E course on Google Ad Words

Surefire Ways to Increase Sales

One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten great offers you could use to sell your products like crazy.


1. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.


2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.


3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.


4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.


5. You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.


6. You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount.


7. You could hold a holiday sale for your potential customers. Tell them everything on your web site is discounted up to 50% on Thanksgiving Day.


8. You could hold a buy one get one free sale for your potential customers. Tell them if they buy one product, they get another product for free at the same value.


9. You could hold a special $1 sale for your potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products.


10. You could offer your potential customers a bonus coupon when they buy one of your products. It could be a coupon for another product you sell.

A Great Book on E-mail Marketing

It's not often that I am surprised by something I see online.And it's even more rare that I stumble upon a book that causes me to literally stop what I am doing and write a letter to everyone I know.
But I just discovered that the late Corey Rudl -- probably one of the best-known and most well-respected experts on the subject of e-mail marketing -- had just released all the details behind how he used e-mail marketing to make $213,705 and attract 41,409 new opt-in subscribers in 30 days alone!
The truth is, I still can't figure out exactly WHY Corey had made this information available, since it gives everyone -- including his competitors -- the chance to steal the secrets he's spent the last 6 years perfecting!
He shows you everything from growing a super-responsive opt-in list as quickly as possible, to generating the highest possible revenue from every e-mail you send, to protecting your business from being wrongly accused of spamming and knowing how to effectively deal with it if you are...
He also teaches you when you should mail, how you should mail, what you should write, and when you should send it so that you are guaranteed the best possible results from each and every e-mail...
His years of testing are going to completely eliminate all of YOUR guesswork!
The thing is, the e-mail marketing industry HAS changed dramatically over the past few years. And while company after company has gone out of business just trying to keep up with all these changes, Corey had continued to generate over $2.4 million every year with e-mail marketing.
And this book shows you step-by-step what he did and how he did it so you can take his strategies and model them to create your own success.
With over 430+ pages that include tons of great real-life examples, I was especially impressed by the way Corey's book breaks down exactly HOW you can implement -- and test -- all the tips and techniques that he teaches into your own business.
I don't know how long this information will be available, so I would advise you to grab this book while you can! It really does tell you everything you need to do to grow your business successfully with e-mail marketing. Find out more at Great Marketing Tips

Tribute to Corey Rudl

On June 2nd 2005 Corey Rudl was killed in a racing accident. He was only 34 years old. Corey was renown in the Internet marketing world for his outstanding success in online marketing. Starting with a $25 investment, Corey developed a system that made him over $40,000,000, and he transformed the internet marketing scene. He was an entrepreneur that will be written about for many years to come. His name will go down in history. He was a supreme example of someone who harnessed the power of internet marketing, and created not only success for himself, but many others also.
Corey you will be missed, but you will not be forgotten.

Ad Copy is Vital to Successful Online Marketing

One of the most important aspects of making online sales is the headline and ad copy on your website. When you have got a potential buyer to your site the headline needs to capture their interest or curiosity. Then once you have got their interest, you need to keep their attention, through your ad copy. The ad copy is crucial to making the sale. At first it needs to outline the benefits of your product. The ad copy must not only inform the reader of why they need your product, but cause them to really want it. Your potential buyer needs to be hooked on your product before you start asking them to buy. The buyer needs to be convinced that your product is of great value for the money, and be willing to get out their credit card. This can be helped by the use of testimonials showing how other people have benefited from the product.
Another good tip is to give away some free bonuses to increase the appeal of value for the cost.